This is the logo design on a bottle of alcohol called "Fireball" which is a cinnamon whiskey. I believe that this is a successful logo design both visually and usefully. The whole logo is simple yet really emphasizes that idea of the whiskey being spicy and fire-y. The dragon represents fire and strength, with the burned edged of the the paper and the warm color scheme of the reds and yellows all tie together to create a successful design.
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